DEADPOOL 2 x BLOCKBUSTER

Promotional pop-up store

To publicise and celebrate the Home Ents release of Deadpool 2, 20th Century Fox lovingly brought back a giant of the entertainment age: BLOCKBUSTER VIDEO. For 3 days only in Shoreditch, East London, the store was open to walk-ins where you could interact with Deadpool themed displays, enter a secret back-of-store room, and most importantly take home a VHS copy of Deadpool 2.

I played a small but very integral part in the project by designing the special edition VHS video cover, referencing authentic Fox Videos styling from the 80s and 90s, and by lovingly recreating the original Blockbuster rental wrap down to the finest detail. Rolling back the years.