Star wars JEDI: SURVIVOR

Global OOH CAMPAIGN

This project was another huge OOH endeavour to launch the Electronic Arts game Star Wars Jedi: Survivor, the sequel to the very popular Star Wars Jedi: Fallen Order.

Utlising and maximising the supplied key art from EA, the campaign involved a massive number of bespoke OOH placements including UV Murals, breakout billboards, tram wraps and 3D installs. Covering digital and print sites across numerous countries, we had to flex and adapt 1 main key art to many different orientations, proportions and layouts, whilst adhering to clear and defined guidelines from Lucas Film on how the artwork could be used. More of a challenge than you might at first assume given the beautifully clean key art supplied by EA, but when faced with a great variety of placements and creative restrictions it was a workout.

Nothing was forced but the Force was utilised.

Routemaster Bus Wrap, London, UK. Featuring bespoke LED title treatment lights.

Light Rail Tram Wrap, Syndey, Australia.

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