Game of thrones

SEasonal SOCIAL campaign

Tasked with creating an add-on seasonal campaign for the release of Game of Thrones Seasons 1-6 boxset, I crafted a series of paid social posts to run throughout December based on an advent calendar and the carol “The Twelve Days of Christmas”. There is no Christmas in Seven Kingdoms but they certainly have a Winter, and so together we sing… “On the 1st day of Winter the 7 Gods gave to me One Iron Throne!”

Researched and thorough, with a good dash of humour to keep things fun, the idea was to engage fans by creating an internal ear-worm that would have them thinking - and singing - about Game of Thrones throughout the month and ensure they would come back to see what each new day revealed.