“Do you know where you are?” - BEST OF HBO

Campaign trailer

Tasked with creating a trailer edit and campaign art to promote HBOs finest content for a Best of HBO campaign, I developed and wrote a script from a recurring line in Westworld uttered by the park creator Robert Ford: “Do you know where you are?”.

This resonated with the notion of asking the viewer if they “know where they are?” when looking at this content? From here I created a storyboard hand-in-hand with the script, pulling together different shows into a cohesive narrative. The question from Ford is duly answered in clips from Game of Thrones, Big Little Lies, True Detective and more, all culminating in the explanation and answer that “where you are” is HBO, the home of the best television available, anywhere.

UK & German End Cards